Monday, 9 April 2018
Evaluation 4: Planning and Script
Script
Throughout this year of media, we have used a variety of technologies to research, plan, construct and evaluate our main and ancillary tasks.
These technologies can be categorised by either hardware or software, both of which came together in order for us to develop ans create our products.
Hardware we used includes an iPhone 6, a Mac, an iPad, a MacbookPro and a Wacom graphics tablet; and the software we used includes Blogger, Youtube, Deezer, iMovie, Adobe Creaive Cloud and CutecCut Pro.
In the initial development stages of creating our product, we used various technologies to carry out the necessary research. When deciding on the song we wanted to use, music streaming service Deezer was particularly useful as it suggested smilar songs and artiststo those we had searched for ourselcesd, allowing us to find the song we eventually settled on. We also used Youtube to find pre-exisiting music videos and this allowed us to lwarn about the conventions that we could use or challenge on our own products.
After editinf, we did some research on how to create the animated scribble effect. and for this we used Twitter and Youtube.A video I came across from Savannah Brown featured style of animation similar to what we wanted to create, so I decided to get in contact with the illustratoe, Maddy Vian. I used Twitter to do this, and it proved successful with Maddy gettong back to me within 10 minutues, explaining how she created the effect with Photoshop. We then headed over to Youtube to find this explained in more detail, which is where I found a tutorial for creating animations in After Effects instead. A fter looking into both, we decided to use After Effects as it seemed to be a better fit with what we had in mind.
Ater research we began to plan exactly what we wanted to film- a lot of this was through practice shoots and communiccarion, both done through media technologies. Things like photographing potential filming locaions ad going out to test the feaability of filming on trains allowed for us to plan in more detail and with more accuarcy. For both of these we used an iPhone to capture the images and footage. As for communication, a group chat between myself, Rachel, Ted and Catherine was vital, and for this we used Whatsapp. It allowed us to easily check schedules, plan filming days and share any ideas we had with eachother.
Producing and constructing our main and ancillary products is where the majority of media technologies were used this year. Like last year, we decided to film on an iPhone ratgher than a camera as this allwed us to easily share, back up and import footage to to other Apple devices we were using through feautres such as AirDrop. Also like last year, we edited our footage together on iMovie 9 on a Mac, however when itcame to adding post production effects we moved to different hardware and software. When we were ready to add the animations, we moved the project over to a MacbookPro where we could open it in After Effetcs. With a Wacom tablet and After Effects, we were able to create simple, sketch-like animations to bring another dimension to our music video and achieve a more light, fun feel.
As for my ancillary tasks, the digipak and magazine advert were created using Photoshop and Pages, both on a MacbookPro. We used Photoshop to edit the images, and Pages fro creating the layout and postitioning the text.
For my evaluations, in order to create 4 different videos, I used software such as Prezi to add variety. When collecting data to help evaluate my products, I used media platforms such as Twitter and Whatsapp to share or video and gather feedback from our audience. I also used survey creating software SurveyMonkey, a media technology I had never used before. This proved a really effective way of getting feedback from a large audience. Finally, I edited all my evaluations on an iPad on editing app, CuteCut Pro.
For all stages of media this year, from initial research to final evaluations, I have used Blogger to document my progress and share my final products.
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