Genre Research: Florence + The Machine

Florence + Machine are a British band who formed in 2007. The lead vocalist, Florence Welch, is 31 and currently working on solo endeavours, as well as being a part of the band. Their main genre is classed as indie rock but could stray into other variations such as indie pop, and has become a very popular style of music. 

Their videos consist a lot of narrative story lines with lip-syncing integrated into it. However they also have videos which are entirely abstract/ performance with no narrative. 

Genres

Music genres can vary massively and all have different conventions that put them within that specific genre. With a lot of modern music there are cross overs, where conventions of two genres are used to create a hybrid, for example, indie/rock or indie/pop.

Some of the individual genres that can be explore are: pop, rock, indie, jazz, country, classical, r'n'b, hiphop, soul and many other variations within these.

The genre I will be looking at most is pop, including crossovers into indie pop. I will be delving into various conventions of pop music, videos from specific artists, how these artists are presented in the media, and analyses of their videos.

Film Opening VS Music Video Prelim

From making our preliminary task, it is already hugely obvious some of the differences between making a music video and a film opening.

The main difference, I found, is the style of editing. Editing to the beat is massively important as I feel like it helps for the video to flow well and match to the music. As pointed out by Andrew Goodwin, 'editing to the beat' is essential for a music video as it forms a relationship with music and visuals. In our AS coursework, we had a small introduction to editing to the beat, as there are 2 titles which appear when the music changes; though not essential to the film opening, it would definitely be an important factor to a music video. As this is such an important factor, it will require much more planning in regards to shot length and pace of shots than our film opening did.