Genre Research: Florence + The Machine

Florence + Machine are a British band who formed in 2007. The lead vocalist, Florence Welch, is 31 and currently working on solo endeavours, as well as being a part of the band. Their main genre is classed as indie rock but could stray into other variations such as indie pop, and has become a very popular style of music. 

Their videos consist a lot of narrative story lines with lip-syncing integrated into it. However they also have videos which are entirely abstract/ performance with no narrative.